Tourism Malaysia data to be used to determine readiness for international tourism.
The lengthy pandemic has devastated the country’s tourist industry with losses of RM135 billion projected to climb to RM165 billion this year. – Datuk Seri Nancy Shukri
Malaysia To Open International Borders Soon Within International Tourism Bubble
According to Datuk Seri Nancy Shukri, data collected from Tourist Malaysia’s overseas directors would be used to evaluate the country’s preparedness to reopen the international tourism industry.
In a statement released on Wednesday Oct 6, the Minister of Tourism, Arts, and Culture stated, “This will assist us to plan promotional and marketing campaigns to remake Malaysia as a popular inbound destination once the nation’s borders are opened.”
In a virtual conference with 33 directors of Tourism Malaysia on Tuesday (Oct 5), the main topic of discussion was discussed where the imminent resumption of international tourism activities once national borders are reopened was, Nancy added.
According to her, data from Tourism Malaysia’s overseas offices will also help the Ministry coordinate entry requirements, health and safety, immigration, and contact-tracing information.
“This will then be presented to the National Security Council (MKN) to consider, before a decision to reopen the nation’s borders is made,” she said.
Health laws and best practises implemented by foreign countries were also discussed, according to Nancy.
The period of quarantine upon arrival, recognition of vaccination status, and a clear standard operating procedure (SOP) for arriving travelers were among the concerns highlighted, she said.
The lengthy pandemic has devastated the country’s tourist industry, Nancy added, with losses of RM135 billion projected to climb to RM165 billion this year.
She urged Tourism Malaysia to step up its marketing of Malaysia as a unique destination in this respect, in accordance with the Ministry’s aim of creating an international tourism bubble.
“To achieve a target entry of 16 million international tourists and a revenue of at least RM45bil in 2025, we have to close ranks and work as a team in order to revive the industry, with the tagline of ‘MOTAC: Coming Back Stronger’,” she said.